Optimisation d'une campagne Facebook

Checklist:

Value proposition in the text
Include a clear CTA
Analytics set up – create objectives
Create a FB pixel
Create an audience / remarketing list
Create notifications in your outlook calendar to check the campaign
Check if your campaign has an end date
Create a note in analytics
Create a notification / Reminder in your calendar to check the campaign regularly and at its end date

Use existing posts – it will allow you to gather all the likes and engagement onto one ad.
Try to avoid ad fatigue – high frequency destroys your ad quality.
Try to create different copies of your ad and run them on different days
Run ads on schedule: analyse when they hit the highest performance and run hem only when they perform at their best. Option only possible on lifetime budget.

→ Especially useful for remarketing campaigns. frequency tends to be high.
Analyse ad placements – (breakdown menu) – if your budget allows- create separate campaigns for different ad placements. Due to auto optimisation your budget will go to the ad placements which works best in Facebook’s terms.
Test highly different ad placements
Choose the right objective from the beginning. Test different objectives for the same campaign – performance may differ – the Facebook algorithm will optimise for your selected goal.
Create a funnel. Target people who have already seen your ad with a different message. - Exclude people who have engaged with your ad previously in your acquisition campaign.