Nomenclature des noms pour l'organisation d'un compte Facebook
→ NO Special Characters
→ NO Spaces
→ Use CamelCase for Descriptions
→ Use Caps and Abbreviations for Language
→ Start with Capital Letters
!! Source = facebook !!
!! Medium = display !!
→ if we put sth else we can't filter in Analytics!!
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Facebook Campagne
NameOrAbbreviation-Objective-Topic(CamelCase)-LANGUAGE(in Caps)
Exemples :
- Letzshop-Traffic-FeteDePere-FR
- Letzshop-Traffic-Rentree-FR
- Letzshop-Conversion-CampagneCommercant-FR
AdSet
- Topic-Audience-LANGUAGE
Exemple :
- FeteDePere-InterestHomme-FR
A/B Testing
- Add "VersionA/VersionB" if running tests at the end of the description
- Topic-Audience-LANGUAGE-VersionA
- Topic-Audience-LANGUAGE-VersionB
Exemples :
- FeteDePere-InterestHomme-FR-VersionA
- FeteDePere-InterestHomme-FR-VersionB
Ad:
- Topic-Audience-LANGUAGE
- FeteDePere-Interest-FR
Campagne Dynamique
Exemple :
- Calalogue-Sales[FR]-Noel-Livres-Enfants-Retargeting
- Catalogue-Sales[FR]-Noel-ModeAccessoires-Interests
AdSet:
- ProductSetName-Audience-Language
Exemple :
-
Haut-Parleurs-Retargeting-FR
Ad:
- Same as AdSet
Exemple :
-
Haut-Parleurs-Retargeting-FR
Audiences
ClientName-Interest/Custom-AudienceName-LANGUAGE
Exemples :
- Valorlux-CustomAudience-EventCalendarStep1-EN
- Valorlux-CustomAudience-WebsiteTraffic-FR
Lookalike Audiences :
- Lookalike(LU,XY%) - Valorlux-CustomAudience-WebsiteTraffic-FR
Product Set
Category-Product-Caracteristic-LANGUAGE
Exemples :
- Bijoux-Bagues-Femmes-FR
- Livres-Enfants-6-10Ans-FR
- Jouets-Brand=Lego-<50€-FR
Campaign UTM
-
write facebook in lower case
-
write display in lower case
-
Start the campaign name with a capital letter and continue in CamelCase
Static Campaigns :
- Source: facebook
- Medium: display
- Campaign Name: CampaignName
- Campaign Content: Category / KindOfCreative(Animated/Caroussel/Static) / Generic etc
- Campaign Term: Language
Exemples :
- Source: facebook
- Medium: display
- Campaign Name: Noel
- Campaign Content: Bijoux
- Campaign Term: FR
Dynamic Campaigns :
- Copy the Campaign Name: Catalogue-Sales[FR]-Livres-Noel-Interest
- Content: Categorise (will allow you to filter for the relevant category- ProductSet)
- Livres-Enfants3-6Ans
- Campaign Term: LANGUAGE
Exemples :
-
Source: facebook
-
Medium: display
-
Campaign Name: Catalogue-Sales-Livres-Noel-Interest
-
Campaign Content: Livres-Enfants3-6Ans-VersionA
-
Campaign Term: FR
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