Nomenclature des noms pour l'organisation d'un compte Adwords

→ NO Special Characters

→ NO Spaces

→ Use CamelCase for descriptions

→ Use caps and abbreviations for language

→ Start with Capital Letters

→ Drop useless descriptions ex: BMM or Exact / Year

- if the split is at AdGroup level

- if it isn't a reoccuring campaign

 

Search Campaign

Search-TopicXXX(Camel Case)-BMM/Exact(If the slplit is on campaign level)-LANGUE in CAPS-Year (if reoccurent campagne)

 

EX:

-Search-RecrutementCommercant-FR (Letzshop)

-Search-ServicesNew-BMM-FR-2019 (e-connect)

 

Search Campaign AdGroup

Sub-Category-BMM/ Exact

 

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Search Dynamic Ads Campaign

Search-DSA-Langue in Caps-Topic/Nom de la Campagne (CamelCase)-CAT /URL in Caps

 

EX:

-Search-DSA-FR-AppareilsElectoniques-CAT (Letzshop)

-Search-DSA-FR-ModeEtAccessoire-URL (Letzshop)