How to host a internal Brainstorm?

Host internal Brainstorm asking the following question "According to the clients goal - What to do to increase KPI X, Y, etc?"

Step by step guide here:

https://docs.google.com/document/d/1qjfon0VE1oIHJisPm7qlm3yabYOm5g4OLMuS639jGFw/edit

1. Ask yourself the following questions before you schedule a brainstorm: 

-  What is the client's objective? What Company goal are you trying to stimulate? 

-  What is the main KPI that will guide you throughout the process? 

- What can you do to increase the KPI?

2. Try to formulate a question for the participants: 

What can we do to boost the KPI xyz in order to achieve the objective xyz? 

- Once you've formulated a question, sent it our / communicate it to all the participants before the brainstorm. Be sure to leave enough time for preparation.
- Ask your participants to collect ideas and write them down on a post it / piece of paper. (try to include visuals as much as possible) 

3. During the brainstorm: 

- Put all ideas on the whiteboard and let each person briefly explain the idea behind it. 

- Once all ideas are out there, try to cluster them. 

- Once you have your clusters try to prioritise your idea clusters.

- Focus on feasibility, cost and impact 

4. Your re ready to go: 

You should have a plan by now 

Create User Stories and put them in your client's backlog

Schedule a meeting with your client. Goal: Get your client to validate the ideas and the action plan